Super teds for super kids

Inclusive teddy bears supporting disabilities and differences. We help children feel seen, understood and comforted in the world around them.

Proudly supported by The King's Trust.

Designed for representation

Encouraging kindness and inclusion by reflecting real children and their experiences.

Bringing comfort, understanding, and reassurance through play.

— a message from our community

Bilateral CI Ted

The first teddy in our family — Designed with bilateral cochlear implants, soft plush detailing and embroidered features.

Proudly supported by The King's Trust.

Proudly supported by

The King's Trust.

PICC, CGM, sensory and more are on their way.